How to Customize a Showit Template

Wondering how to customize a Showit template so it reflects your brand without feeling like a cookie-cutter copy? You’re in the right place. Our Showit templates are designed for creative entrepreneurs who want a polished and personality-packed site without spending months DIYing or investing in full custom design.

Our photographer Showit templates are flexible, strategic, and easy to customize. In this post, we’ll show you how to make one feel like your own, from applying your own branding to avoiding common customization mistakes.

Hi, I’m Chelsea, Showit designer and founder of Lennox Creative Co. I help photographers and creatives build websites that look good, feel like them, and convert. Whether you’re customizing one of our luxury Showit templates or looking for a more done-for-you option like Website in a Week, you’re in the right spot. Let’s turn your template into a site that does your work justice and brings in the clients you actually want to work with.

Why So Many Business Owners Love Showit Templates

Showit is a dream for creatives who want full control without the coding headache. But the real magic happens when you know how to customize a Showit template that’s already built to convert.

Our Showit templates are crafted with photographers, wedding pros and creatives in mind. Every section is designed with purpose, from the homepage hero to your contact form flow. This means that when you use one of our templates, you’re not just customizing a pretty frame. You’re working from a strategic foundation that helps you launch with confidence and continue to grow with ease.

Want to see the strategy behind our designs? Check out our post on luxury Showit templates for photographers and creatives. We break down what makes a template feel elevated, and how to choose the right one for your brand.

How to Customize a Showit Template With Your Branding

One of the easiest ways to make a template feel like yours is to customize it with your own branding. Learning how to customize our Showit templates with your fonts, colors, and logo sets the tone for your entire site and makes it instantly recognizable to your ideal clients. Below are a few key steps to help your template look and feel like your own, from top to bottom.

Add Your Branding (Fonts, Colors, Logo)

The quickest way to make your template feel custom is by applying your brand visuals. Upload your logo, set your fonts, and apply your color palette using Showit’s Design Settings. It’s fast, consistent (if the template has been set up properly), and makes a big impact. Your fonts and colors set the tone, so even small changes can shift the entire feel of your site. Start simple. You don’t need to overhaul the whole site, just a few intentional updates can make it feel like yours.

Read our blog on 6 tips for creating a website that converts. It’s packed with simple, strategic moves that make a big difference.

Update Key Text + Messaging

Now it’s time to replace placeholder text with your own voice. Your headings, your story, your services… this is where you can really show some of your brand’s personality. Keep it clear and focused on what your dream clients care about most. If writing feels overwhelming, start with your homepage and build from there. Think about how you talk to your clients in real life, and let that guide your tone and messaging.

Replace the Images with Your Own Work

Your images set the tone just as much as your words. Add photos that represent your work, your style, and the kind of clients you want more of. High quality is key. So is consistency in lighting, color, and mood. Since you’re a creative, this is your time to shine. Put your best work front and center to show potential clients exactly what you’re about.

Customize the Navigation + Footer

Update your menu items to reflect your unique site map. Use terms your clients would expect and avoid overwhelming them with too many options. In the footer, keep things clean but useful. Add links to your most visited pages, social icons, or even a short call to action.

Tweak Layouts (If You Want To)

Feel free to move sections around, duplicate canvases, or hide anything that doesn’t fit for your business. Just remember: simplicity converts. Don’t over-edit or reinvent what already works. And remember, always preview both desktop and mobile as you go. Showit makes it easy to adjust each view separately, so your design stays polished no matter the screen size.

With just a few intentional tweaks, you can turn a strong foundation into a site that’s truly aligned with your business and designed to grow with you.

Real Brand Examples That Show How to Customize a Showit Template

These examples show how the same design framework can take on a totally new look when you know how to customize a Showit template with your branding, voice, and imagery.

Common Mistakes to Avoid When Learning How to Customize a Showit Template

We see it all the time, creatives dive into customizing a template and either get overwhelmed, overdo it, or miss a few key details that can affect the final result. The good news? Most of these issues are easy to avoid once you know what to look for.

Here are some of the most common mistakes we see (and what to double check before hitting publish):

• Leaving demo text live (don’t let a “Lorem Ipsum” sneak past you)
• Using too many fonts or colors, which can make your site feel disjointed
• Skipping mobile layout checks, even though most users visit on their phones
• Ignoring SEO basics like page titles, image alt text, and proper headings

Need a little more guidance before diving into your template? Check out our blog on common Showit template mistakes and how to avoid them. It’s a quick, helpful read to keep your customization process smooth and stress-free.

When It’s Time to Call in Backup

If you’ve done the work but still feel unsure, we’re here to help. Our Designer’s Touch service is a one-hour design session where we refine and polish your customized template before launch. It’s offered as an optional add-on at checkout when you purchase one of our templates. It’s perfect for creatives who want that final layer of design support without committing to a full project.

We use the hour to fine-tune your layout, adjust spacing and alignment, clean up your mobile view, and bring visual consistency across every page. You’ve already done the heavy lifting, we’re just here to help you cross the finish line with confidence.

Not sure if you should DIY your site or bring in a pro? Our post on DIY vs Hiring a Showit Designer breaks down the pros, cons, and questions to ask so you can move forward with confidence.

How to Customize a Showit Template with Confidence

Customizing a Showit template doesn’t have to be overwhelming. With the right structure, a clear brand, and a little creative direction, you can build a site that feels aligned and works hard for your business. Our templates are designed to support that transformation, giving you the freedom to make it yours without starting from scratch.

Ready to make one of our Showit templates feel like it was made just for you? Browse our collection to find your starting point, or check out Website in a Week if you’d rather hand off the heavy lifting. For more tips and behind-the-scenes sneak peeks, come hang with us on Instagram.