Client Project — Signature Brand + Website in a Week
Florist Branding & Showit Website Design for Soulflora Floral Design
When your work is this beautiful, your brand and website should be too. And that’s exactly what we set out to do for Soulflora Floral Design: create florist branding and a Showit website that feel as refined, artistic, and romantic as Courtney’s floral artistry.
Courtney came to us with years of experience designing stunning, garden-inspired florals for luxury weddings across New England. Her business had grown and she was ready for a brand and website that matched the quality of her work.
Or as she put it, “I had a website and brand that needed updating to truly reflect the quality and essence of my brand! I knew it was a project well beyond my abilities.”
Meet the Client
Soulflora Floral Design is the creative heart of Courtney, a floral designer whose work is equal parts refined, romantic, and artistic. She’s been in the industry for over a decade, with a background in fine gardening, fashion merchandising, and floral artistry (basically, she knows beauty from every angle).
But while her work felt high-end and artistic, her visuals weren’t telling the same story. She needed florist branding and a new website that reflected her years of experience, ethereal style and the kind of clients she wanted to work with.
Courtney wanted her brand to embody what she described as “earthy meets ethereal.” She hoped her new branding and website would convey her distinct artistic style and knowledge and ability to bring each client’s vision into reality. It needed to feel trustworthy and luxurious for high-end clients, while still reflecting the warmth and artistry at the heart of her floral work.
The Process: Signature Brand
Soulflora’s florist branding was all about capturing the heart of Courtney’s work — romantic, refined and artistic. Her brand features an elegant serif wordmark with soft, flowing details, paired with a palette of cool greens, blues, and neutrals that bring in that ethereal-meets-earthy style she’s known for. We carried that feeling through every detail with typography that feels creative but timeless.
One of the most distinctive elements is the custom illustration — a delicate line drawing of two intertwined figures surrounded by florals, symbolizing love, connection, and the artistry behind her work.
The final result is a brand that feels effortless, emotive, and positions Soulflora as both a creative authority and a trusted collaborator in the luxury wedding space.
The Process: Website in a Week
Next came her Showit website, the part where it all comes together. We customized the Silver template from our Template Library to create something that felt elevated, romantic, and unique to Soulflora. This base template gave us a strong strategic foundation, while every detail from the fonts to the color palette to the layout was tailored to reflect her brand’s personality. The result feels custom without the custom timeline.
Courtney was a little hesitant about using a template at first, but after launch, she shared: “My only reservation before moving forward was if it would be customizable enough (being a template), but it 100% was and I’m very pleased. The modifications we made help it not feel like a template to me.”
Now, her site feels artistic, intentional, and easy to navigate. It beautifully showcases her work and gives potential clients a seamless experience from the first click to inquiry.
Chelsea has a great understanding of the wedding industry's wants and needs.
The designs that she creates are beautiful and feel modern and upscale. The process is very easy and having a quick turnaround was something that was important to me, but the quality of the end product was not sacrificed.
- Courtney, Soulflora Floral Design
The Results
“I am thrilled with the brand and the website! It feels unique and distinct while being clear and polished. The refreshed brand and website were received SO WELL by my community!” Courtney shared. “The inquiries I’ve been getting are a good fit for my style and the work I produce.”
Her new branding didn’t just elevate her visuals, it completely shifted how her business is perceived. She’s attracting clients who understand her artistry and are excited to invest in her vision.
