Client Project — Branding + Custom Showit Website Design
Elegant Branding & Custom Showit Website Design for Natalia's Heart Photography
Every once in a while, a project feels like working with an old friend, even if you’ve only just met. That’s exactly how it felt working on this brand and website for Natalia’s Heart Photography. From our very first call, we just clicked, and that instant friendship made the entire process feel even more fun from start to finish.
Natalia came to us ready for both a Signature Brand and custom Showit website design that matched the heart and intention behind her photography. She wanted something elevated and romantic but still full of warmth and approachability, something that reflected both her artistry and her heart for the people she serves.
Meet the Client
Natalia is a Washington-based photographer (and amazing barista/coffee shop owner!) who captures light and emotion in the most beautiful way. She specializes in both weddings and portraits, but what really defines her work is how she connects with her clients, making them feel seen, celebrated, and at ease in front of the camera.
As her business grew, Natalia felt ready to step into a new season, one that reflected the elevated experience was now offering. She wanted a brand that would feel the same as her photography: light and airy, romantic and timeless.
From the start, it was clear this project was going to be special. What began as a design collaboration quickly turned into a genuine friendship. Working with Natalia was so much fun, and that connection made the creative process even more meaningful.
The Process: Signature Brand
Natalia’s Signature Brand was inspired by the emotion and light that run through her work. We built her visual identity around the same feeling her photography evokes: soft, romantic, and effortlessly elegant.
Her color palette is made up of soft neutrals, blush tones, and airy greens — gentle, natural shades that mirror the tones often found in the way she edits her photos. For her logos, we paired refined serif typography with a delicate handwritten script that feels elevated but approachable.
The final brand feels cohesive and understated in the best way — a reflection of Natalia’s genuine energy and the emotion she captures so beautifully behind the lens.
The Process: Website in a Week
Once her brand was complete, we brought it to life through a custom Showit website design that feels as soft and intentional as her photography. Every layout was created to let her work take center stage, with lots of white space and imagery that draws visitors in.
The site tells her story through a blend of heartfelt copy, light-filled imagery, and thoughtful design. Her new brand elements appear throughout, from the refined typography to the calming, neutral palette, creating a sense of flow and consistency that feels cohesive from start to finish.
Each page was designed to be both beautiful and strategic. Visitors can explore her galleries, learn about her experience, and inquire easily, creating a client journey that feels effortless from the first click. The result is a Showit photography website that feels timeless, welcoming, and true to the emotion she captures behind the lens.
Since the new site went up, I've been getting SO many inquiries and bookings!
My branding and website Chelsea designed have been a total game changer. I LOVED every single part throughout the entire process of working together and felt confident and excited from beginning to end. Working with Chelsea was so eye opening in terms of growing my photography business!
- Natalia, Natalia's Heart Photography
The Results
She shared that she loved every single part of the process and that she felt confident and excited the whole way through. Seeing Natalia light up when her new brand and custom Showit website design launched was one of those full-circle moments that were a reminder of why we do what we do.
Since launching, her feedback has been incredible. "Since the new site went up, I've been getting SO many inquiries and bookings! I've booked family sessions with my new pricing!"
We’ve gone on to work together on two of her other businesses, her coffee shop and her photo boutique, which has been an absolute honor. There’s something so amazing about helping a client carry their creative vision across different brands and seeing how each one reflects a new layer of who they are.
