Client Project — Signature Brand + Website in a Week
Colorful Photographer Branding & Showit Website Design for Kirby Ales Photography
Some brands just radiate joy, and Kirby Ales Photography is one of them. This project was all about capturing Kirby’s bright, approachable personality and transforming it into a brand and website that feel as lively and genuine as her work.
We brought her energy to life through colorful photographer branding that’s fun, friendly, and full of personality, while still feeling elevated and professional. The result? A brand and website that instantly feels like her and a website that’s been turning heads (and bringing in new inquiries) ever since we launched it.
Meet the Client
Kirby Ales is a Midwest-based photographer with a gift for capturing real, joyful moments. Whether it’s engagements, weddings, or growing families, she makes every session feel easy and natural, even for clients who swear they’re awkward in front of the camera.
Photography has been part of Kirby’s story since she was young. “I started taking pictures growing up in something called 4-H… that really started my love for photography,” she shared. After years of working as a Child Life Specialist, she made the leap into full-time photography.
Kirby wanted her visuals to reflect who she is: approachable, vibrant, and real. She wanted her brand to convey fun, comfortable, real moments that her clients will be able to treasure for years to come. Her brand needed to reflect what her clients already loved about working with her: warmth, connection, and genuine joy.
The Process: Signature Brand
Kirby’s brand is colorful, approachable, and full of heart, a direct reflection of the experience she creates for her clients. She described her brand as fun, comfortable, and real, and we wanted to bring that to life through every detail.
Alongside the vibrant color palette and playful typography, we added a set of abstract shapes that weave through her visuals to give everything a little extra movement and character. They add the same sense of joy and personality she brings to every session, helping her brand feel instantly recognizable and full of life.
The full brand suite, complete with alternate logos and submarks, gives her endless flexibility across web, social, and print. Every detail works together to create colorful photographer branding that feels vibrant, genuine, and unmistakably Kirby.
The Process: Website in a Week
Once the brand came to life, we moved into her Website in a Week experience. We customized the Sienna template from our Template Library to create something that felt completely her own.
Each page was intentionally designed to make visitors feel like they already know her — warm, inviting, and full of personality. Pops of color tie back to her brand palette, while clean typography and thoughtful layout choices keep everything feeling fresh and professional.
Here's what she thought about the Website in a Week process: “I thought it was perfect. The timeline was plenty to get the necessary things done and I think it was exactly what I needed!”
Now, her website is as bright and approachable as she is. It shows off her work beautifully, guides potential clients through an easy booking experience, and helps her stand out in a sea of photographers.
Thank you, thank you, thank you!!! You brought my brand to life and have brought a new excitement to my work.
Chelsea was so patient with me and all of the ideas that I had. It was such a great experience and I will definitely be recommending her to anyone and everyone who is in need of her services. She is a total dream to work with!
- Kirby, Kirby Ales Photography
The Results
“Chelsea took all of the requests and ideas I had and came up with an end product that totally fits who I am as a person and my brand as a photographer. I've had many clients reach out and say that it perfectly suits me, which to me is the ultimate compliment! ” Kirby shared. “My inquiries have been so much greater already!”
Since her rebrand, Kirby has seen more engagement and inquiries rolling in, and that's exactly what we love to hear. Her new brand and website now capture everything she brings to each session: warmth, color, and connection. It's proof that when your brand feels true to who you are, it naturally attracts the people who are meant to work with you.
